Wallman's 20th Anniversary and Dinner Party
Kunde:
Wallmans
Opgave:
- Event
- PR
Opgaven
For 20 years, the Cirkusbygningen in Copenhagen has been home to Wallmans, and in 2024, this milestone was celebrated with the anniversary show "JUBILEE." The celebration took place on September 17 with a red-carpet event, dinner, and a spectacular show for friends of the house, press, VIPs, and influencers.
Wallmans aimed for strong media coverage of their 20th show, with a focus on reviews and articles highlighting their unique dinner-show concept in Denmark.
The storytelling for the campaign centered on the individuals who have been part of the journey from the very beginning, as well as the new talents who, season after season, make Wallmans an exceptional experience.
Additionally, Wallmans wanted to emphasize inviting relevant personalities and selected influencers to a fantastic celebration that would enhance media coverage across multiple channels.
Eksekvering
Help managed the PR strategy for the anniversary, which included drafting press releases, inviting and engaging with reviewers, and securing the placement of relevant stories in Danish media.
At the same time, Help handled guest management, ensuring that the right attendees participated in the event, contributing to the signature Wallmans atmosphere. Help also coordinated the red carpet for entertainment media and welcomed guests, creating a seamless and well-structured experience before the show began.
Thorough planning from start to finish was essential for Wallmans, and Help contributed with insights on seating arrangements so guests could enjoy the evening alongside familiar faces. As a final touch, attendees received a red-carpet photo the following day as a keepsake from an unforgettable evening, further driving engagement on social media.
Resultater
Media Coverage:
The total number of media mentions was 84, including 18 reviews and an interview with Børsen. The total reach of the coverage was 16.2 million.
Influencer & Celebrity Coverage:
Total content created: 233 pieces
Impressions: 3.28 million
Reach: 3.16 million
Likes: 15,320
Comments: 281
