Valentine’s Day – Nespresso x Lakrids By Bülow

With Nespresso and Lakrids By Bülow, we wanted to create an aesthetically beautiful but also cosy conversation salon in Nespresso's store in the centre of Copenhagen. We invited external stakeholders, both influencers and consumers, to participate in a morning and evening of love, respectively.

The scene at both events was set with an enchanting Valentine's tableau of flowers, chocolate-covered liquorice and selected coffee varieties. While the morning offered warm croissants and liquorice coffee drinks, the evening featured cakes and delicious cocktails developed for the collaboration with liquorice and coffee. DJs played familiar love songs during the two events, and talks were held with Nespresso's coffee ambassador and flavour developer from Lakrids By Bulow, who explained why coffee and liquorice are a good match. At the end of the event, all invited guests received Valentine gifting boxes consisting of goodies from both universes.