TAX FREE Experience Space
Kunde:
Copenhagen Airport
Opgave:
- Event
- Influencer Marketing
Opgaven
On October 18th, Gebr. Heinemann opened the doors to a new interactive and sensory experience universe in the TAX-FREE store at Copenhagen Airport. The space is dedicated to creating extraordinary experiences for visitors and provides an opportunity to present both international and local brands in a new and different way, allowing room for the storytelling that consumers demand.
Eksekvering
A small group of influencers, all prominent in the travel and lifestyle sectors, were invited to visit Copenhagen Airport. The journey began with breakfast at Union Kitchen, followed by an introduction to the new experience universe and a special presentation from the Danish plant-based sunglasses brand, James Ay. Lastly, the guests enjoyed a guided tour featuring local heroes of the airport, such as Ganni and the brand-new concept Nordic Gastronomy Sweets. As the finishing touch, the guests were, of course, chauffeured to the airport in Viggo's green electric cars.
Resultater
- 24 organic Instagram stories
- Over 510,000 in total reach on Instagram
- Content has reached the primary target audience aged 24-35 years.
- The event has demonstrated the possibility of inviting guests to visit the airport.
- Executed styling and concept consistently aligned with the current theme of the experience universe about water - from save the date to table setting
