Nespresso x Oatly
Kunde:
Nespresso
Opgave:
- PR
- Influencer Marketing
- Event
Opgaven
With the launch of Oatly Barista Edition, Nespresso aimed to create a compelling narrative around the collaboration with Oatly and the introduction of the new capsule designed specifically for oat drink lovers.
The goal was to highlight how the coffee was developed specifically for oat drinks and how it differentiates itself in the plant-based coffee solutions market. At the same time, the ambition was to build a stronger community around the Nespresso brand and its stores.
Eksekvering
Help developed a 10-day campaign designed to generate awareness around Oatly Barista Edition and engage consumers—both new and existing—Nespresso fans, the press, and influencers.
The campaign consisted of a series of activities that generated content and a strong storytelling experience:
- Launch event at the Nespresso store, where customers could taste the coffee and experience the Nespresso x Oatly collaboration firsthand.
- Urban sampling, where a specially designed cargo bike distributed tickets for a free coffee experience at the store.
- Send-outs to influencers and press, generating organic exposure and authentic recommendations.
- Magazine Club in collaboration with ELLE and author Jenny Rossander / ‘Lydmor’, where coffee and inspiring conversations intertwined with discussions on the power of words.
- Two running events with athlete Laura Petri as the frontrunner, combining coffee, movement, and community.
- Final influencer event at Café BeitSalma, where guests enjoyed delicious food and coffee while getting an up-close experience of the collaboration.
Resultater
6 articles across lifestyle, local, and industry media
68 pieces of content on Instagram
3,955,624 impressions
Positive feedback on events, the collaboration, and the product
