Launch of Vertuo POP

Kunde:

Nespresso

Opgave:

Event
PR
Influencer Marketing

Opgaven

When Nespresso launched the new Vertuo Pop machine, Help was tasked with creating broad visibility, not only in traditional media, but also among a new, younger target group for Nespresso - Gen-Z. The digital natives whose attention you only have 10 seconds to capture.

Eksekvering

We created an event setting that brought the storytelling of the colorful Vertuo Pop to life and was hard for our guests not to share. At Copenhagen's most colorful venue, the showroom of curtain maker Arne Aksel, invited influencers, celebrities and journalists encountered a maze of color-coded curtains in the Vertuo POP colors that led to a live pianist, popped cakes - and most importantly - a mountain and POP-popped coffee machines. To underline the strong storytelling, the event featured a talk with Arne Aksel about the importance of color in interior design.

Help used data analysis to identify the target audience and ensure that our choice of influencers and press were relevant to Nespresso.

Resultater

80 Instagram stories - of which more than 40% reached the target audience in their 20s

2 million total reach

Positive feedback from guests

Great media coverage with +600,000 in reach